Unicef UK
Creating a pioneering new website for the amazing SoccerAid
Brand / Website / Partner with TPX Impact
Brief
As part of the team that delivered the Unicef UK website and content strategy, we were asked to deliver an online experience for Soccer Aid, which would create engagement and shareability, be a portal for tickets and donations, and connect the event with Unicef’s work.
Solution
Working closely with ITV and Unicef, we created an experience which allowed users to pick and share favourite players, updating with new content throughout the match to provide a second screen experience. Unicef’s work was integrated into the story across the site.
We ran a workshop to understand the needs of Unicef for this project.
We ran a workshop to understand the needs of Unicef for this project.
“Beautiful Normal are an important part of our team, they’ve built a brand that really connects with our audience.”
Ally Dawkins, Founder, 360 Training
We ran a workshop to understand the needs of Unicef for this project.